Rolling in the Deep (Scroll): Week 5 of Hashtag Wut
Five weeks in and we’re past the point of no return — the feed is feral and your For You Page knows you better than your friends do.
It’s summer, so we’re allowed to doomscroll in peace, right? Give us that AC at full blast and a charger on standby.
Keep that thumb limber. It’s time to hit that feed refresh with purpose.
Let’s get it.
Wtf Is Going On
Meta’s out here with the corporate credit card fully maxed. Word on the street is they’re eyeing a $10 billion (!!) investment in Scale AI — the data-labeling darlings of Silicon Valley. Because nothing says “world domination” like teaching your AI to really understand what it’s looking at.
Meanwhile, over on Instagram: analytics girlies, rejoice! Two new features just dropped to help you obsess over your content performance in even more ways. First up, a Recap overview that breaks down your key stats like a coach during halftime. And because we love a little positive reinforcement, Insta’s also added milestone celebrations.
And don’t sleep on Threads. Instagram chief Adam Mosseri says they’ve been tinkering behind the scenes to give links more love. “Links have been working much better for more than a month now,” he claims. Bold words, Adam. We’ll believe it when our engagement says so.
Updates aren’t on any summer vacation any time soon, so keep those eyes peeled.
What’s Working and Why
Word on the digital street (a.k.a. Facebook) is that links in captions are a no-go—tuck those babies into the comments if you actually want anyone to see your post. As per the above, before you go applying that rule across the board, let’s talk Threads. Unlike Facebook, Threads isn’t going to punish you for dropping a link in the caption.
Meanwhile, TikTok is giving major main character energy to sustainability. The platform is putting its weight behind sustainability. They’ve just joined forces with Scope3, a big name in tracking digital emissions, to help brands measure the carbon footprint of their ad campaigns. Translation: you can’t just say you're sustainable anymore, TikTok wants receipts.
And Reddit? If one of your comments is popping off, don’t just let it sit there! Give it the spotlight it deserves and turn it into a full-on post. Then watch those analytics — it’s a clever way to ride that engagement wave a little longer and keep your content cycle flowing.
Hot Take or POV
Brands, wake up! Y’all are seriously sleeping on Instagram Broadcast Channels. No algorithms playing hide and seek, no praying your post gets seen — just straight-up access. We’re talking inbox-level intimacy with your audience, juicy voice notes, exclusive drops, the whole VIP treatment. And guess what? When you post, they actually see it. Engagement is tanking everywhere else, so why are you still playing it safe? Get bold or get left behind.
Pop Culture Moments
Feeling like you’ve been out of the loop? Honestly, this past week in pop culture was kinda... chill.
On the movie scene, Celine Song slid back into theaters with “Materialists” — think not-so-rom-com vibes starring Dakota Johnson, Chris Evans, and Pedro Pascal. Set your GPS to the Big Apple and enjoy this light, breezy watch.
Meanwhile, Sabrina Carpenter announced that her new album “Man’s Best Friend” is out August 29. Girl is headed straight back to the Grammys next year, we can tell!
Trend to Try:
Grab a friend and let’s do a throwback with Kesha:
This is a trend popping off on TikTok and IG: Grab a duet partner and lip sync to this specific segment of “Your Love Is My Drug” by the popstar. One person sticks to the quick-witted monologue and the other lip syncs the backtrack. People are eating this up.
We are always open to a chat about your social media marketing or paid advertising. Ask anyone we’ve pitched — we always give advice on the calls….there is no gatekeeping. Even if you never go with Quimby, we want our time together to be valuable. Reach out today!